Leaflet Design...

Here is my final idea and (all be it rough) prototype of what the Leaflet/Flyer/Poster will look like.

(Front)

(Back)

I understand that this design is incredibly simple, but the idea was to give nothing away. I also understand that because it is such a vague leaflet design, we could run into the problem of people not understanding what we are about - what the concept really is. 

The Front: The design on the front is extremely blunt yet vague. It stands out in it's stencilled fashion - I used a stencil for the lettering because I wanted it to look rough, sketchy and also, stencil making and using is an quick and simple way of making a mark on something. The background colours are the colours of the Earth. At first, I knew that I wanted to use these colours because they are the colours that nearly every person associates with the Earth as an object. I wanted to create a subtle sense of unity which is what our project is all about. I incorporated a simple border to frame the writing in the hope that this would attract more attention and draw the eye into the information (even though there is little of it). 

The Back: Again, this is a very simple layout with not that much information. After a discussion with the group, we decided that it would be best to keep all info to a minimum so that we don't bombard the public with too many ideas or information. I have literally put the opening times for Plymouth City Museum and Art Gallery (as stated on their website) and the fact that admission in the Museum is free.  Also, I have out our "website" address down so that anyone interested would be able to contact us and/or find out more information about the project. 

Clearly this is a hand drawn/produced leaflet. I chose to avoid using a computer to produce this because the whole point of our art piece is to encourage people to get into the artistic mood. Also, in a way, this leaflet looks as if it is a puzzle piece itself. I would like to have designed a few different leaflets (all with the same info and similar concept) so that they looked like various puzzle pieces (individual art works) but I understand that in reality this would probably not be a feasible idea. Also, I understand that if this were for real, producing these leaflets by computer would be a much easier and less time consuming method. 

Problems: Due to the lack of information (which does worry me and I have explained this to the group), we could run the risk, as I have said before, of being to vague and therefore lose potential interest. Not everybody wants to or has the time to research into things like this. However, these will be placed inside the Museum itself for advertising so people interested could find out more information at the Reception desk (should this have been put on the leaflet?)